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Fit Approach to Co-host First-Ever IDEA World Fitness BlogFest with #SweatPink

Fit Approach is super excited to announce that we will be co-hosting the IDEA World BlogFest with #SweatPink at this year’s IDEA World Fitness Convention in Anaheim, California, from August 14-17!

What’s in store for BlogFest attendees? Four action-packed days of in-depth blogging sessions, unforgettable celebrity workouts, and exclusive behind-the-scenes access to the largest fitness conference in the world.


Interested in attending BlogFest with #sweatpink? Register today at:! Sweat Pink Ambassadors can use the discount code BLOGGERLOVE for $150 off of her/his registration! Awesome?! Yes!

During the event, be sure to come by the Fit Approach and SweatGuru booths (#1343) to say HI to the Sweat Pink team and meet fellow Sweat Pink Ambassadors!

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SweatGuru to Unveil Personal Training Tool at ACSM’s Health and Fitness Summit and Exposition in Atlanta

ATLANTA, April 1, 2014

SweatGuru (, the leading marketplace that connects people with fitness classes and experiences, announced today it will reveal a first look of its new 1:1 Personal Training tool at ACSM’s Health and Fitness Summit and Exposition, an event aimed at bridging the gap between the science of sports medicine and practice for the fitness professional. The conference takes place April 1-4, 2014 in Atlanta, Georgia.

SweatGuru takes the work out of working out by giving consumers an easy way to discover, book and share fitness online. The company also offers small to mid-size fitness businesses a simple way to manage their business with online marketing, scheduling capabilities, as well as streamlined payment processing – all in one easy, affordable solution. With SweatGuru, people can find their perfect workout, thanks to listings of local classes, instructors and trainers in their area, plus the ability to reserve and pay for fitness classes and activities with a few simple clicks.

SweatGuru’s new 1:1 Personal Training feature, expected for widespread release in April 2014, will give personal trainers and independent fitness professionals the additional tools they need to grow their brand, make more money and easily manage their entire business in one place. SweatGuru will exhibit the new online solution, as well as offer free three-month trials of the feature at Booth #108 at ACSM’s event. The first 100 sign-ups will be entered into a raffle to receive an iPad Mini.

“ACSM’s Health and Fitness Summit is the premiere gathering place for fitness professionals to discover relevant information and update their education on the latest innovations and opportunities,” said Jamie Walker, Founder, SweatGuru. “We’re not only excited to participate, but also to further our commitment to empowering fitness pros to become savvier entrepreneurs by helping them to manage their business, grow their client base and make more money.”

Through educational sessions and workouts, ACSM’s Health and Fitness Summit and Exposition’s 900+ attendees – health and fitness professionals, program directors, personal trainers, public health professionals, educators and other health care practitioners – will be presented with cutting-edge information on hot topics in the industry including nutrition, personal training exercise program design, sports medicine and professional development.

For more information about SweatGuru, or to locate a variety of fitness classes, please visit If you are a fitness professional and would like to learn more about SweatGuru’s unique platform, please visit:

About SweatGuru
SweatGuru ( is the online marketplace for fitness classes and experiences. By allowing anyone to organize, discover, book and share fitness online, SweatGuru takes the work out of working out. The company offers fitness professionals easy-to-use, affordable online business management solutions for marketing, scheduling, payments and more, allowing busy fitness professionals to spend more time teaching and less time behind a desk. SweatGuru is headquartered in San Francisco, CA.


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Coeur Sports Makes Ground Breaking New Product Announcement

It will revolutionize races & draw millions (maybe billions) of new participants into events

LOS ANGELES, CA – APRIL 1, 2014 – Coeur Sports, a provider of women’s endurance sports apparel announced today that, in an effort to combine its love of endurance sports and coffee and to provide a much needed service to runners, triathletes and cyclists, it has developed a revolutionary new garment.

It is well known that a large number of endurance athletes are fond of coffee, lattes and other caffeinated drinks.

In addition, it is common to have a pacer (also known as a “Rabbit”) involved in running events. The Rabbit is frequently employed by race organizers in an attempt to set the pace and to reduce excessive tactical racing by the competitors.

With that as context, Coeur is thrilled to announce that it has successfully tested a prototype garment that has a full latte, cappuccino & coffee dispensing system attached to it. The garment is called a Java Jacket (the “JJ’) and it is designed to be worn by pace setters during running, triathlon and cycling events. The JJ can provide delicious and much needed caffeine to race participants over a variety of track and road conditions at speeds up to 30 mph.

Coeur worked with Race Directors Jack Murray of High Five Events ( and Lance Panigutti of Without Limits Productions ( to test the device and all parties involved are confident that it will work flawlessly.

Murray, an industry veteran stated “At High Five, we believe the JJ will not only improve the race experience for veterans it will likely draw new entrants into the sport of triathlon.” He went on to add “I mean, who wouldn’t want to do an event if they knew a Triple, Venti, Half Sweet, Non-Fat, Caramel Macchiato was available at mile three on the run?”

Panigutti, a former professional triathlete, went on to note “At Without Limits, we knew the market was ready for an “in-race coffee experience”. We just didn’t know who would develop it first. We had heard rumors that several Silicon Valley start-ups were meeting with Venture Capital firms to discuss the concept but progress was stalled due to the fact that all the parties involved were over 25 years old. This was an issue due to the recent passage of a city ordinance requiring all start-up CEOs in the Silicon Valley area to be younger than 24 years of age.

While the JJ is designed to be a self-service device by race participants, it is important that the individuals wearing it have the athletic ability to stay at the front of the pack for the majority of the event. Consequently, races making use of the JJ will employ specially trained athletes to wear the unit.

These individuals will fill the roles of pace maker and coffee expert and will be called Rabbistas. The Rabbistas’ job will be to dispense not only life-giving caffeine but to also provide detailed knowledge about the nature of the beans used in the preparation of the drinks.

While only the running version of the JJ has been successfully tested, a cycling version is expected to be released in the fall.

The JJ and the Rabbistas are expected to make their debuts at the Skeese Greets triathlon ( in Austin and at the Tribella ( and Outdoor Divas triathlons ( in Denver.

More information and pictures of this revolutionary product are available on the Coeur Sports website at

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