WHO WE ARE

Fit Approach is a growing community of over 20,000 people around the world who come together to connect, inspire, and empower.

Our Communities

Fit Approach connects influencers, creators, & enthusiasts in person and online around shared interests.

#SweatPink

A tribe of passionate fitness enthusiasts and creators. 

Flex & Flow

Yoga & strength studio in Portland, OR. 

#ThatStokeLife

Outdoors adventurers and enthusiasts. 

#ParentRiot

Parents who keep it real. 

This community is so empowering, and I had truly felt like I can just be myself. There are so many inspirational people who are Sweat Pink Ambassadors because they keep it real and help lift up others. 

Alexis

@flecksoflex

Alexis

@flecksoflex

I love that we all have fitness in common, but beyond fitness, we are all so different and that makes connecting even more fun and interesting.

I grow just a little bit more every time I am with my #sweatpink sisters.

Our Work

We partner with brands to create branded content, engaged communities, and loyal champions.

Influencer Marketing

Full-service influencer marketing & content campaigns.  

Events

Strategy, design, and execution for custom events and experiences. 

Consulting

Strategy and execution for digital marketing and community development initiatives.

Our partners include:

OUR TEAM

Jamie King

Founder

Jamie founded the Fit Approach brand and communities by combining her extensive social media marketing and public relations experience with her passion for fitness to create a unique global network of digital influencers, brand ambassadors, and fitness communities and content.

Jamie is a natural born hustler and leads business development, marketing and social media strategy for the brand. She thrives on forging partnerships and using creativity and passion to bring people together around fitness and active lifestyles.

She has also been a bootcamp and strength training instructor and RYT500 Yoga Alliance certified yoga instructor for over a decade, and has combined those two passions to create the popular HIIT & Flow workout.

Jamie is an avid ultra-marathoner who has completed and won several 50 mile, 50K, and 100K races. She has also completed three 100 mile races.

She has been featured in publications such as The San Francisco Chronicle, SELF, Business Insider, INC, Entrepreneur and Lucky Magazine and is a contributing writer for Huffington PostShe has also appeared on  KTLA, WGN Chicago, Good Day Sacramento, NBC Madison, NBC San Diego, and SheKnows TV. She has also been a featured speaker at IDEAWorld, FitBloggin’, and the Twitter Small Business Forum.


Alyse Mason

Founder

Alyse is the founder of the Fit Approach brand and communities. She brings together more than ten years of experience in product development and marketing, as well as a lifelong commitment to active living, to develop and grow the brand, community, and its products.

Alyse leads product development and operations to empower Fit Approach to connect more and more people around the world through fitness and active living.

She holds degrees from UC Berkeley and the University of Chicago. Alyse has been featured in The San Francisco Chronicle and has been published in Mother.ly and the IDEA Fitness JournalShe has been a featured speaker at IDEAWorld, FitBloggin’, and CapitalOne.

Nic Randall

Marketing Manager

Nicci Randall brings her love of fitness, community, and creativity to the forefront as Digital Marketing Manager for Fit Approach. From her social sciences and community relations background, coupled with her retail digital marketing and sales experience, Nicci has an ever growing passion for connecting, and working with our fitness communities and the brands that support our healthy and active lifestyles.

From a young age Nicci has combined her passion for movement and community as a dancer, lacrosse player, and finally a yogi. After practicing yoga for 5 years, Nicci completed her 200 hr RYT with YogaWorks in Los Angeles, CA. Since then she has taught yoga all around Los Angeles and Portland, including at  our #SweatPink yoga studio, Flex & Flow!

As an avid cyclist, yogi, and designer, Nicci is found mostly on the yoga mat with the Flex and Flow Tribe, cycling all over Portland, and curating designs and ideas for community events, online and off, and blogging to tell all about them!

Ruby LaBrusciano-Carris

Community Manager

Ruby fell in love with movement practices as a young ballet dancer, when she was first exposed to yoga as a tool for cross-training and mindfulness. Over the years, the amazing yoga communities in Vermont helped to strengthen and guide her practice, and in 2018 she completed her 200-hr certification with Chrissy Lefavour of Grateful Yoga before moving to Portland.

By combining elements of contemporary dance and yoga, Ruby’s classes use heat-building, flow, and breath-work to find grace, strength, and stability. Her instruction in the studio focuses on simplicity, creativity, and building a warm and welcoming environment for students of all ages, backgrounds, and abilities. Off the mat, you can find her on long backpacking trips in the woods, rustling through thrift stores, and meditating on what to eat for lunch.

Get involved

Grow your network, expand your reach, and step into new opportunities. 

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So nice to meet you! 🤗